Enumerator Training

Enumerator training is an extremely important part of the primary data collection, and should be planned in advance. It is a joint effort between the field coordinators, the survey firm, and other members of the impact evaluation team (or research team). The research team prepare and approve a field manual. The field manual acts as the basis for the training content, and helps organize the training.

Read First

• The research team should make sure all members of the field team are familiar with the survey protocols and survey design by the end of the enumerator training.
• Always train more enumerators than are required for the field data collection.
• Select the best enumerators at the end of the training.
• The training should ensure that enumerators are aware of the scientific approach, and ensure confidentiality of respondents during the survey.
• Broadly, the training should cover the following aspects - objectives, planning, and enumerator assessment.

Key Roles

Before starting with enumerator training, it is important for everyone involved in the data collection to be aware of their roles and responsibilities.

Project overview

Providing the team with an overview of the background, objectives and relevance of the project is a key way to ensure the team becomes engaged and motivated to conduct high quality data collection. Conveying the importance of their role in the research will allow enumerators to take ownership of the project, a key requirement in ensuring enumerators remain committed throughout the duration of the data collection phase. This will be particularly important for projects lasting several weeks or requiring a significant amount of travel, both of which can result in enumerator fatigue.

Core modules

The time dedicated to training on the questionnaire content will depend on the complexity of the questions themselves, the use of scales or experiments etc. For example, scoring scales or questions about perceptions, attitude or motivation, will require more in-depth instruction which will include a detailed review of what is being measured and how this should be captured, as well as various practical exercises which will allow the enumerators to test their understanding, and the trainers to tailor subsequent sessions to the areas in which there is a discrepancy or inconsistency in comprehension.

It will be important not to assume that enumerators will understand questions in the same way, as even relatively straightforward questions or items can be interpreted differently, particularly if working with people with different levels and types of experience. It is better to dedicate time to going through all questions, however briefly, in the training than to deal with inconsistencies after the data collection has begun. Preparing and Enumerator manual and additional materials to support the training, on which enumerators can take notes to review after the training, and which they can refer to throughout the fielding of the survey, will be crucial.

Interviewing

Spending some time on interviewing techniques is vital. While the content of this part of the training will depend on the nature of the questionnaire, general tips on how to conduct a good interview will also be helpful. Some general topics for discussion include:

• Eliciting good data: some respondents are likely to have confidentiality concerns, so it is of utmost importance that the enumerators make it clear throughout the interview, both by stating so openly and in the way they approach sensitive topics, that there is no risk for them in participating as all answers will be anonymized and kept confidential. Further, respondents should be made to understand that the aim of the interview is to learn from them, capture their personal thoughts, opinions and beliefs, and not the official or sanctioned versions.

• Time management: how long interviews last will vary depending on the questionnaire and the respondent. While it is normal for the duration to vary, time management will be essential if enumerators are to complete their target number of interviews each day. Not only does an overly long interview have the potential to cut short another interview, it also risks not being completed. Enumerators should have an idea of approximately how long they should spend on each section of the questionnaire, and should be especially careful with the more complex sections as these risk taking longer if the respondent is not clear on what he or she is being asked. A good understanding of the questions and concepts underlying each one will allow enumerators to run through the interview at a good pace.

• Respondent fatigue can impact data quality and affect the results of the survey. It can result from respondents becoming bored, tired, or uninterested with the interview and begin to respond at a substandard level. This can be caused by several things, including an overly long interview, poor interviewing skills, or unease with the questions being asked. Enumerators can prevent this from happening by ensuring the respondents are fully aware of the value of their participation, by keeping the interview within a reasonable time and by interacting with the respondent in an engaging and interested manner.

Using tablets

Tablets and electronic data collection platforms such as Survey CTO are relatively straightforward to use, but time should be set aside to go through their correct use, as well as all data uploading protocols. While electronic methods provide a safe and easy way to collect and upload data quickly and efficiently, incorrect use of the tablet can lead to irretrievable data losses so it’s crucial that all enumerators are clear on the protocols to follow, such as saving, reviewing and uploading data. It is advisable to have a set of step-by-step instructions on how to do this rather than relying on the assumption that all enumerators will be comfortable using electronic devices. In case paper forms are used in the survey (e.g. for self-administered questionnaires), protocols should also be clearly set out to ensure all forms are labelled correctly and organized appropriately. --->

Best Practices

Research standards and confidentiality

Scientific approach

The first, and foremost, of the qualities of a good survey team is a commitment to the scientific method. A scientific method is the standard approach for such surveys and in order to produce concrete, defensible and valuable results, this method must be applied. Enumerators must be instructed on what the scientific approach means for them: that they are committed to identifying the true situation on the ground, not one that seems to be real but rather arises from errors in the way we have measured opinions.

The only way that a comparison between organisations is valid is to use the same survey method for all respondents. This means:

• Introducing the process in the same way in each organization
• Making people feel equally comfortable that the process is anonymous
• Making people feel that their responses will be confidential
• Giving each group roughly the same amount of time to fill in the questionnaire
• Guiding the discussion session in a similar way
• Collecting and filing all the questionnaires systematically

If we deviate from this approach, for example by treating one group differently to all the others, we won’t be able to tell if the differences between that group and the others are down to actual differences or just responses to our differential treatments.

To standardise responses to any eventuality that may arise during the interview process, it is advisable to write a ‘Frequently Asked Questions’ (FAQ) document which all enumerators can refer to.

Clearly, there will be times when the situation deviates from a perfect replication of all other interviews and will not correspond to any items on the FAQs. To ensure that this is accounted for, enumerators should be able to discuss aspects of the methodology of the project, so it is advisable to include this in the training.

Confidentiality and anonymity

One of the key selling points of the interview for many respondents will be a commitment to anonymizing all interviews and safeguarding respondents’ confidentiality. The tablet goes a long way in helping enumerators achieve this through the use of de-identified IDs, however enumerators must ensure all interactions with respondents adhere to the strictest degree of confidentiality. This entails:

• Holding all opinions, claims, and other features that can be associated with individuals (confidential information in trust and confidence)
• Using such confidential information only for the purposes set out in the training, and for any other purpose, or disclosed to any third party
• Not to copy or retain any written information or record that could be associated with identifying features of individuals, or identifying features of any sort, outside the survey team’s own collections.
• At the conclusion of the surveys, or upon demand by the survey team, all confidential information, including questionnaires, written notes, photographs, memoranda or other types of notes taken to be returned to the survey team.
• Confidential information is not to be disclosed to any employee, consultant or third party unless it has been approved by the survey team.

Interview practice and pilot interviews/ field testing

Before going out in the field it is imperative that all enumerators practice interviewing at least twice, both as a way to familiarize themselves with the questionnaire and to receive feedback on their interviewing (and scoring if applicable) by the trainers and Field Coordinator. It is normal for the first few interviews conducted by each enumerator will be of a lesser quality, so it is important that these can be discarded as ‘practice’ and not used as part of the dataset.

Practice interviews can take the following forms:

• Team exercises: practicing sections of the questionnaire in pairs or groups
• Mock interviews: conducting group mock interviews with a trainer and holding discussion sessions afterwards
• Pilot interviews: interviews with civil servants, not to be included in the dataset. To be conducted in pairs or groups in order to encourage feedback on interviewing and scoring

Enumerator Manual

The Enumerator Manual should form the basis for the enumerator training. It is designed as a resource for field teams to consult as questions or issues arise during data collection. The manual should include the following:

1. Brief overview of study objectives
2. All Survey Protocols
3. Roles and responsibilities of field staff
4. Definitions of key terms
5. Instructions for using (and troubleshooting) tablets
6. Questionnaire conventions
7. Module-by-module description of Questionnaire Content
8. 'Frequently Asked Questions' (FAQs)

The Enumerator Manual is typically developed by the Field Coordinator, with input from the research team and the survey firm (or other data collection partner).

Training Guidelines: Content and Structure

Guidelines for training content and structure can be found in the Training Guidelines: Content and Structure sub-article.

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This article is part of the topic Primary Data Collection

Additional Resources

• DIME Analytics (World Bank), Training Data Collectors
• DIME Analytics (World Bank), SurveyCTO Guide For Data Collectors