Innovative Data Sources

In addition to traditional data sources, such as information gathered during surveys, data can be collected from a variety of alternative sources.

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• Primary data is the main type of information that comes to my mind when people talk about collecting data. It consists of gathering data through surveys, interviews, or experiments
• Occasionally, researchers find that data has already been collected, sometimes by the government and sometimes by a third party. This already collected data is known as secondary data.