Variable Names

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One of the most underrated aspects of survey questionnaire design and form development is the naming of variables. For many survey practitioners it might just be an afterthought, yet to me it is one of the fundamentals that separate well-designed and thoughtful surveys from mere data collection exercises. In the same way a good carpenter will put equal attention, detail and effort into the hidden parts of a well-designed cabinet — such as the joints, hinges and interior finishes — a good survey practitioner should spend considerable thought on the variable naming conventions in a questionnaire.

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Overview

Conventions

Related Pages

Additional Resources

https://medium.com/@janschenk/variable-names-in-survey-research-a18429d2d4d8